All SaaS services would love to see their web applications load as fast as, Google Search Engine. You rarely see Google.com taking greater than 0.1 ms to return their search results.
Now how do you make your brand be associated to something very critical for all SaaS Apps out there. Speed?
I have used a variety of services from Google : Search, GMail, Analytics, AdWords, Web master tools etc. But out of all those I have felt Google Search the fastest. And that is the most frequently used service for me.
At times I have felt AdWords is not a Google service as it used to be slow. Even though I have felt that, I would still tell anyone Google (as a company) is the fastest Web App on the planet !
Is there a lesson there? Maybe.
Make sure your most popular service does not run out of steam to deliver good web page response time. In other words make sure your most popular service is lightning fast. As fast as Google ! That will give a positive influence to your overall SaaS strategy.
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