That's a complement to the market reach & power of popular Open Source projects. Confluence a SaaS enterprise wiki from Atlassian has reached 70% of enterprises ! IBATIS (open source Java/ .NET persistence framework), AppFuse etc and surely 100s of others use Confluence for their open source community documents(via their WIKI). The traffic that gets generated is probably one of the best brand building exercises for Confluence. 37signals built a cult like following for basecamp. Interestingly, however, no prizes for guessing who is behind the Ruby on Rails. Open source community can help your marketing efforts by getting the traffic to the SaaS service you provide. Its a win win if you give it fully free for these projects.
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