Product Objective

We must categorize a product objective clearly. There is a diff between an Add On for a product, Add On Product and a Standalone Product.

Add Ons help complement your overall Product portfolio. "Add On Products" help complement the overall "Corporate Product Strategy". That is, they complement the standalone products.

Standalone Products need to have the depth that helps it sell on its own. These Standalone products are more strategic. These main stay products could be the platform on which the other categories of products revolve.

For Add On Products, Less is More works just fine. Some products are meant to be Add On  products. Identify and mark them early.

Add On Products help sell more of the Standalone Product. They are sometimes more of a checklist item, and does not need too much depth in capabilities. These checkbox services could also be capabilities that help market the core offerings and reduce the actual cost of brand building and market acquisition.