Monday, August 22, 2011

Identifying new Products in the SaaS Model

In the on-premise world, first came point products. This had success as a specific problem was solved very well. Lower price points. Tactical sale (eg. sell to engineer vs sell to CIO). Less noise in the GUI.

Then came integrated suites and bloatware :-)

In the On-Demand world, follow the same strategy. Do point products first. But do it on a platform that can bring all of it together in to one GUI, in future.
Or follow the less is more strategy.