Richness is a great feature for your product. If your product is rich in capabilities, then it will have all the options 90% of users will ever need. However you may end up building a product (say user interface) that is hard to use, because of the plethora of options you have added.
Simple products have lesser features. It will be just good enough for many, to derive a business case out of it. It can sell better on its own, without much training. This is great if your goal is to just enjoy the journey of building products.
While building products you can decide whether you want to tilt towards richness or simplicity of the product.
If your goal is to sell software with no fuss, no sales people, then, "Less is more" may be a good strategy.
Companies may choose to keep products simple so that they can reduce support and training cost and enjoy the fruits of higher productivity in their organizations.
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