Here is my take on what "Less is More" means.
Some 3-5 years back I did a study on how the web analytics market was shaping up and whether there was space for newer vendors targeting the SMB space. I had concluded that it was a market which was very hard for a new ISV to compete in. This was mainly due to the presence of Google Analytics. At that time itself, they were giving it away for free, to websites up to 5 million pageviews per month ! Google Analytics has tons of capabilities. Similarly there were others (like Microsoft etc) that were threatening to do the same as Google.
Now in 2010, looking back at new vendors like CrazyEgg in this space, it looks like there could have been space. I think CrazyEgg has done what I feel is actually "Less is more".
The service gives you just enough actionable data. Very light and simple to use.
Does that mean, less is more or "Less is Enough" for some ?
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1 comment:
Interesting improvements coming in Google analytics. Now you can see a better visualization of click spread on a web page. Check the below blog.
http://analytics.blogspot.com/2010/10/introducing-in-page-analytics-visual.html
Gibu
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