Sunday, November 20, 2011

3 Billion Devices Run Java - Oracle marketing Java


Oracle monetizes and runs a lot of their technology well. Sun was a technology company that helped many others but itself make money :-) 

Here is how Oracle is now positioning Java, something that Sun Microsystems failed to do. Here is a screenshot of the Java update installer that sells to the masses what Java can do !




A nice lesson on technology marketing. Even if you make rockets, spell it out in a language that is easy for your consumers to understand.

1 comment:

Chris Martindale said...

They couldn't have put it more clearly. Well done Oracle.