Product feature prioritization is a constant challenge that product managers face. Now when you focus on a huge market opportunity, focus first on a niche segment.
This is especially necessary if you want to keep your marketing and support costs low.
Take Project Management as an example.
Project management tools are needed by development teams.
Project Management is needed when consultants do small projects for hundreds of clients over the year. This is another niche.
Small teams (less than 5) working as a close knit group would want to track common tasks they work on. This could be further segmented by considering that the potential users of your tool could be working from remote locations.
To make things more clear, if there are people working remotely, then chat integration, desktop sharing could be important than say a Gantt chart which is more useful for very complex projects with tens of people. If you have an independent consultant doing many small projects a year, pricing per project will make it expensive for these small customers.
Identifying the segments is very critical.
Addressing it one after the other is the best strategy which is like addressing the $100 million niche before taking on the $1 billion market. Probably that is a hint on how you could prioritize your feature requests.
I may be generalizing an observation a bit, but I hope you get the drift.
This is especially necessary if you want to keep your marketing and support costs low.
Take Project Management as an example.
Project management tools are needed by development teams.
Project Management is needed when consultants do small projects for hundreds of clients over the year. This is another niche.
Small teams (less than 5) working as a close knit group would want to track common tasks they work on. This could be further segmented by considering that the potential users of your tool could be working from remote locations.
To make things more clear, if there are people working remotely, then chat integration, desktop sharing could be important than say a Gantt chart which is more useful for very complex projects with tens of people. If you have an independent consultant doing many small projects a year, pricing per project will make it expensive for these small customers.
Identifying the segments is very critical.
Addressing it one after the other is the best strategy which is like addressing the $100 million niche before taking on the $1 billion market. Probably that is a hint on how you could prioritize your feature requests.
I may be generalizing an observation a bit, but I hope you get the drift.
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