Product Objective

We must categorize a product objective clearly. There is a diff between an Add On for a product, Add On Product and a Standalone Product.

Add Ons help complement your overall Product portfolio. "Add On Products" help complement the overall "Corporate Product Strategy". That is, they complement the standalone products.

Standalone Products need to have the depth that helps it sell on its own. These Standalone products are more strategic. These main stay products could be the platform on which the other categories of products revolve.

For Add On Products, Less is More works just fine. Some products are meant to be Add On  products. Identify and mark them early.

Add On Products help sell more of the Standalone Product. They are sometimes more of a checklist item, and does not need too much depth in capabilities. These checkbox services could also be capabilities that help market the core offerings and reduce the actual cost of brand building and market acquisition.

Innovation

Innovation does not mean implementing what the world has never seen. Innovation includes making changes in the way you do work today. Implementing what others may have already done, but integrating it, in your work life, for the better.

Atleast trying to.

Good quote by Oracle President, Safra Catz

The below is a quote made by Oracle President, Safra Catz, when Mark Hurd joined Oracle, after quitting, HP.

"..As Oracle continues to grow we need people experienced in operating a $100 billion business..."


People win a lottery not because they deserve it. They win it because they just happened to have bought the winning ticket or have bought enough of it to increase probability to win. Unless its a lottery win kind of success they are hoping for, companies targeting high growth, need to have maturing thought process and people, to outgrow their current size.

Less is more. What does it mean ?

Here is my take on what "Less is More" means.

Some 3-5 years back I did a study on how the web analytics market was shaping up and whether there was space for newer vendors targeting the SMB space. I had concluded that it was a market which was very hard for a new ISV to compete in. This was mainly due to the presence of Google Analytics. At that time itself, they were giving it away for free, to websites up to 5 million pageviews per month ! Google Analytics has tons of capabilities. Similarly there were others (like Microsoft etc) that were threatening to do the same as Google.

Now in 2010, looking back at new vendors like CrazyEgg in this space, it looks like there could have been space. I think CrazyEgg has done what I feel is actually "Less is more".

The service gives you just enough actionable data. Very light and simple to use.

Does that mean, less is more or "Less is Enough" for some ?

Kitten. Cat. Turning in to a tiger?

John has a tea shop on Gold Street. He sells only tea. His most popular drink is the Chinese Green tea. Selling Chinese tea helped him grow from $1,000 profit to over $8,000 a month. It also helped him introduce comfortable sofas and antique furniture, just to sip tea. His business is flourishing.

Just down the road, there is an ex-serviceman, Bill, selling coffee, tea and all sorts of things. However Bill does have something that sells really well. Australian cookies. As a matter of fact, selling cookies gets him a lot more profit than anything else. Bill also sells green tea and strangely almost 30% of people buying green tea buys these cookies!

The talk of the town is that both John and Bill make nourishing green tea.

Now John could learn to make cookies and possibly eat in to Bill's business. How can Bill the ex-serviceman survive on the long run?

Well Bill can make it hard for John, by dropping prices for Green Tea and attract more people to his shop. This would put pressure on John to reduce prices. This would make it harder for him to bootstrap his business and possibly diversifying in to Bill's business. On the short run it may reduce revenues for Bill, but not necessarily as Bill may be selling more cookies now.

Can John try the same strategy ? Yes, if can take the risk to hire a good Australian baker. Well Bill better take care before that happens.

Who will Oracle acquire next ?

If you see the acquisitions by Oracle in the last 5 years, they have done upto $10 billion dollar acquisitions every year. Last year was Sun Micro Systems at around $7.4 billion. What will Oracle acquire this year ? Here is my take.

Oracle will acquire VMWare ($1.8 billion revenue) or Citrix ($1.5 billion revenue). The chances are high that it will be VMWare.

Maybe I am trivializing acquisitions.

But I would also not be surprised if VMWare acquires PostgreSQL in the next 1 to 2 years, and Oracle acquiring VMWare after that for around $10 billion. I got that thought as Sun did the same favor for Oracle by acquiring MySQL.

Now, why VMWare ? Two reasons.

Oracle is trying to accelerate its capabilities in the IT Operations space. VMWare is a very interesting company by suddenly being the champion facilitating data center consolidation. VMWare has also shown that they are interested in open source - Spring framework > Hyperic etc.

Hence VMWare incidentally acquiring PostgreSQL does not seem to be a bad idea. This way Postgres also comes to Oracle "accidentally". Remember they have acquired Siebel and PeopleSoft and J D Edwards (indirectly) too and PostgreSQL should be next. It now becomes more compelling and "convenient" for Oracle to acquire VMWare (and PostgreSQL).

For VMWare too this could make sense. It will help VMWare fight Microsoft and Citrix in the virtualization space better when its along with Oracle.

One more company that can challenge Windows Server Dominance ?
What if you can run specific applications directly on the Virtual machine ? What if the Sun's GuestVM becomes a reality ? Now that, it is with Oracle. Or if the Oracle BEA's LiquidVM for WebLogic goes real aggressive and makes it available for any Java Application ? (old news) This could allow the Java VM to run directly on the VMware hypervisor, without the need for an OS like Windows or Linux !

Now can this kind of direct deployment of Application Platforms hurt the Windows Server market itself ?

Well interesting game changing options ahead.


Update on Dec 10, 2010 : I think there are a few more signs that Oracle will try to acquire VMWare. Salesforce acquires Heroku. Just a few month back SalesForce and VMWare were cosing on VMForce. Now, here is another big acquisition in the PAAS space by SalesForce. Of course Oracle and Salesforce may not go well with each other.

Open Source Projects can complement your marketing

That's a complement to the market reach & power of popular Open Source projects. Confluence a SaaS enterprise wiki from Atlassian has reached 70% of enterprises ! IBATIS (open source Java/ .NET persistence framework), AppFuse etc and surely 100s of others use Confluence for their open source community documents(via their WIKI). The traffic that gets generated is probably one of the best brand building exercises for Confluence. 37signals built a cult like following for basecamp. Interestingly, however, no prizes for guessing who is behind the Ruby on Rails. Open source community can help your marketing efforts by getting the traffic to the SaaS service you provide. Its a win win if you give it fully free for these projects.

Taste your own dog food Vs Eat your own dog food

ISVs need to build products that customers are willing to pay for. In the process, if you can use it, there is nothing like it. However, if you are a large ISV, and if your dog food is half baked, pushing it to your whole organization will be counterproductive. Select teams capable of giving useful feedback and then standardize on it.
In short, first taste your own dog food before rushing to eat it.

Windows command line tools for simple network troubleshooting

Here are some basic windows command line tools for simple network troubleshooting for PCs. http://commandwindows.com/tcpiputil.htm nslookup ipconfig netstat netsh

Update: this was supposed to go to my personal blog else where. But the convenience of sending an email to make a blog post resulted in me erroneously posting it here. Talk about updates for business critical functions vs twitter updates !

Fastest SaaS brand

All SaaS services would love to see their web applications load as fast as, Google Search Engine. You rarely see Google.com taking greater than 0.1 ms to return their search results.

Now how do you make your brand be associated to something very critical for all SaaS Apps out there. Speed?

I have used a variety of services from Google : Search, GMail, Analytics, AdWords, Web master tools etc. But out of all those I have felt Google Search the fastest. And that is the most frequently used service for me.

At times I have felt AdWords is not a Google service as it used to be slow. Even though I have felt that, I would still tell anyone Google (as a company) is the fastest Web App on the planet !

Is there a lesson there? Maybe.

Make sure your most popular service does not run out of steam to deliver good web page response time. In other words make sure your most popular service is lightning fast. As fast as Google ! That will give a positive influence to your overall SaaS strategy.